Do your own PR

I’ll take you through a range of video tutorials, worksheets, examples and templates to guide and support you while developing your own material. With industry insight, tips for dealing with the media, and campaign management tools to help keep you on track – I’ll give you everything needed for launching and managing your own public relations campaign.

Across three core modules, you’ll learn what PR is and how it works. I’ll help you formulate concise messages that are distinct to your business, guide you in developing strong and compelling media releases, and show you how to pitch your story to journalists and deal with the media.

Target Audience

Good messaging underpins all effective communication. Identify your audiences and through worksheets and templates I’ll help you understand their needs and target them with specifically drafted messages.

Write for the Media

Learn how to structure and write compelling media releases that resonate with your audience and capture journalists’ attention. You’ll be given templates for crafting your own.

Working with the Media

I’ll show you how to identify the most appropriate journalists and media outlets for your business; how to reach out and approach them; when to follow up; how to seek further opportunities; and how to monitor your coverage. As well as crucial do’s & don'ts.

Management Tools

A selection of tools to help you effectively plan and manage your program, as well as identifying avenues for new opportunities – keeping you sane, on track and inspired.

Working at your own pace you can choose if you’d like to use the Toolkit independently or have 1:1 support from me along the way, which gives you the opportunity to submit work for feedback.

You’ll also be invited to join the private Facebook community for regular Q&A sessions and discussion.

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Frequently Asked Questions

How long do I have access to the Toolkit for?

You will have lifetime access. You work at your own pace so there is no deadline to meet, it’s entirely up to you. Take as long as you like.

What skills will I learn from the Toolkit?

The PR Essentials Toolkit will teach you everything you need to successfully work with the media and do your own PR. You’ll be guided through a proven process to help you develop compelling media material and use public relations to launch your business. You’ll learn about the importance of messaging to speak to your audience, how to write compelling media releases and how to approach journalists and work with the media. All the core skills needed for starting your PR journey.

What if I decide the Toolkit’s not for me?

I’ll be happy to issue a refund within the first 30 days after your purchase date, if you’re unhappy for any reason.

What equipment/tools will I need for the Toolkit?

Access to a computer, word processing and spreadsheet software (such as Word or Pages and Excel or Numbers), an email account and a thirst to get your business out there.

Will I get access to the full Toolkit all at once?

Yes - all the sections will be available. 

What do I do if I need help?

If you need help with something related to the Toolkit, please contact [email protected] Thanks!