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PR Essentials Toolkit
Welcome!
Welcome! (1:07)
What you need to know before you begin
What we cover
Who's Bridget?
How to use this Toolkit (2:09)
Key resources
Step 1: Target your audience - the importance of good messaging
Messaging: the nuts and bolts (4:18)
Who are you talking to? (2:17)
The Core Message (7:00)
Your product (5:31)
Why would I be interested? (4:40)
How's it work? (4:39)
Who's going to benefit? (2:59)
Reassuring your audience (3:30)
Tips & Tricks
Messaging Matrix
Step 2: Writing compelling media releases that resonate with your audience
What is a media release? (3:07)
Structuring a release (14:56)
Language and tone (1:29)
Templates
Step 3: Working with the media
Who do I approach? (3:11)
Developing a media list (4:32)
How to pitch your story (5:08)
Following-up (5:40)
Crucial do's & don'ts
Step 4: Monitoring the media
Why monitor the media? (1:43)
Setting up your monitoring & capturing your coverage (3:58)
Tools and Resources
Management tools
Developing a media list
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